Senior Segment GTM Manager, Enterprise/Strategic Marketing San Francisco, CA
Company: Rippling
Location: San Francisco
Posted on: October 29, 2024
Job Description:
About RipplingRippling gives businesses one place to run HR, IT,
and Finance. It brings together all of the workforce systems that
are normally scattered across a company, like payroll, expenses,
benefits, and computers. For the first time ever, you can manage
and automate every part of the employee lifecycle in a single
system.Take onboarding, for example. With Rippling, you can hire a
new employee anywhere in the world and set up their payroll,
corporate card, computer, benefits, and even third-party apps like
Slack and Microsoft 365-all within 90 seconds.Based in San
Francisco, CA, Rippling has raised $1.2B from the world's top
investors-including Kleiner Perkins, Founders Fund, Sequoia,
Greenoaks, and Bedrock-and was named one of America's best startup
employers by Forbes.We prioritize candidate safety. Please be aware
that all official communication will only be sent from
@Rippling.com addresses.About the roleScaling to $1B ARR and beyond
means we need to build a go-to-market engine that drives growth
across dozens of product SKUs, sales segments, buyer personas, and
countries. That's where you come in.The GTM team brings Rippling
closer to our customers. As the Senior GTM Manager, you'll
orchestrate the go-to-market for one of our customer segments.
We'll look to you for expertise on who those customers are and how
to design strategies to reach and connect with them. You will
gather and analyze market intelligence to ensure we tell the right
stories in the right channels, so our sales team can win.This role
is highly cross-functional. You will work closely with Rippling's
Sales teams, the rest of our Marketing machine, and our product
organization. We'd love to talk to you if you have a strong GM
mindset, are a compelling storyteller, and obsess about
customers.Our GTM team sits within the marketing organization. It's
based in our San Francisco office.What you will do
- Manage your focus area like a GM with a focus on how to improve
metrics like awareness, attach rate, win rate, ACV, and customer
retention.
- Conduct deep customer research and synthesize insights about
our products, target audiences, and personas.
- Develop GTM fundamentals, including messaging, positioning,
personas, and more, grounded on a strategic understanding of what
will have the biggest impact on our win rates.
- Educate our sales teams and create sales tools / collateral to
help them win.
- Be the in-house expert (buyers, influencers, competitors,
industry, etc.) on your segment.
- Be a spokesperson, evangelist, and thought leader with
analysts, customers, and partners.What you will need
- 5+ years of experience in general management, product, business
operations, consulting, or product marketing (2+ years experience
in marketing highly preferred).
- Proven ability to sell and market to customers. You understand
how to select an audience and build a compelling story that
connects with attitudes and needs.
- You are an exceptional problem solver. You can decompose
complex problems, identify patterns from noisy data, develop action
plans, and effectively communicate insights.
- You pride yourself in making the impossible possible. You are
resourceful, have a bias towards action, and get energy juggling
multiple priorities in a fast-paced environment.
- You are results-oriented and evidence-driven. You say the truth
even when it's inconvenient and admit what you don't know.
- Superb ability to influence, collaborate and project manage.
You build trust with a variety of personalities and get folks
onside, even when there are competing priorities.
- Outstanding written and verbal communication skills. You
clearly tell a story without resorting to jargon.
- You are a quick learner. You pick up context rapidly and easily
adapt to new challenges.
- A creative spark. While analytical chops are critical to your
success, we also pride ourselves on being able to think outside the
box.Additional InformationRippling is an equal opportunity
employer. We are committed to building a diverse and inclusive
workforce and do not discriminate based on race, religion, color,
national origin, ancestry, physical disability, mental disability,
medical condition, genetic information, marital status, sex,
gender, gender identity, gender expression, age, sexual
orientation, veteran or military status, or any other legally
protected characteristics. Rippling is committed to providing
reasonable accommodations for candidates with disabilities who need
assistance during the hiring process. To request a reasonable
accommodation, please email accomodations@rippling.com.Rippling
highly values having employees working in-office to foster a
collaborative work environment and company culture. For
office-based employees (employees who live within a 40 mile radius
of a Rippling office), Rippling considers working in the office, at
least three days a week under current policy, to be an essential
function of the employee's role.This role will receive a
competitive salary + benefits + equity. The salary for US-based
employees will be aligned with one of the ranges below based on
location; see which tier applies to your location here.A variety of
factors are considered when determining someone's
compensation-including a candidate's professional background,
experience, and location. Final offer amounts may vary from the
amounts listed below.The pay range for this role is:120,000 -
210,000 USD per year (US Tier 1)
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Keywords: Rippling, Brentwood , Senior Segment GTM Manager, Enterprise/Strategic Marketing San Francisco, CA, Executive , San Francisco, California
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